Partnership for Drug-Free Kids


Awkward Silence :30 DETP0613DTXH

A dad and his friend are having breakfast at a diner, but the dad seems very detached from their conversation. The dad finally tells his friend that his daughter has been using drugs and his friend doesn't know how to respond. The two sit in silence. No one knows what to say about drugs, but the Partnership does.



Awkward Silence :15 DETP0623DTXH

A dad and his friend are having breakfast at a diner, but the dad seems very detached from their conversation. The dad finally tells his friend that his daughter has been using drugs and his friend doesn't know how to respond. The two sit in silence. No one knows what to say about drugs, but the Partnership does.



Embrace :30 DETP0617DTXH

A mom and friend are catching up on a walk. Mom seems a bit distant until the friend asks if everything is okay. Mom reveals that her son has been abusing painkillers. Not knowing what to say, the two women awkwardly hug. No one knows what to say about drugs, but the Partnership does.



Reflection-Mom 2014 :30 DETP0607DTXH

A son's reflection in the medicine cabinet mirror mimics a mother's movements as she takes her pain relievers. The ad aims to educate about the unique threat that medicine abuse poses to kids, and the important role parents and adults play in preventing the behavior and controlling the availability of these drugs. It makes the viewer think about who else is taking their medicine and encourages them to “mind their meds."



Reflection-Mom 2014 :15 DETP0608DTXH

A son's reflection in the medicine cabinet mirror mimics a mother's movements as she takes her pain relievers. The ad aims to educate about the unique threat that medicine abuse poses to kids, and the important role parents and adults play in preventing the behavior and controlling the availability of these drugs. It makes the viewer think about who else is taking their medicine and encourages them to “mind their meds."



Reflection-Grandpa 2014 :30 DETP0609DTXH

A granddaughter's reflection in the medicine cabinet mirror mimics a grandpa's movements as she takes her pain relievers. The ad aims to educate about the unique threat that medicine abuse poses to kids, and the important role parents and adults play in preventing the behavior and controlling the availability of these drugs. It makes the viewer think about who else is taking their medicine and encourages them to “mind their meds."



We’re All in Recovery – Susan :30 - DETP0641DTXH

A mother shares her experience of facing her daughter's substance abuse and communicates that while the recovery process is not perfect, there is hope. The PSA ends with the message that there is hope and help at drugfree.org.



Families Can Heal – Paul :30 DETP0643DTXH

A father shares his experience of facing his son’s prescription drug abuse and communicates that while families can be torn apart by addiction, families can heal. The PSA ends with the message that there is hope and help at drugfree.org.



Families Can Heal – Paul :15 DETP0645DTXH

A father shares his experience of facing his son’s prescription drug abuse and communicates that while families can be torn apart by addiction, families can heal. The PSA ends with the message that there is hope and help at drugfree.org.



Montez Family :30 DETP0602DTXH

Nacho and his parents are shocked at how quickly and deeply he became addicted to prescription medication and advise locking up your medicine cabinet.